Welcome to Nevada Main Street

The Nevada Main Street (NMS) is a holistic approach to Main Street revitalization that involves aesthetics, business creation/retention, and housing will lead to healthy and economically vibrant communities. A combination of capacity and capital is needed to revitalize Main Streets across the state.

The NMS program is designed to help address these needs. Successful local NMS programs involve residents, governments, businesses, and property owners. Coordinated program implementation involves planning for contextually-appropriate design; following a coordinated outreach and communication strategy to publicize activities; implementation of an effective business strategy to recruit appropriate businesses; and measuring and evaluating progress in meeting established goals

The Main Street Four-Point Approach™

The Main Street Four-Point Approach™ a community-driven approach to revitalizing downtowns and traditional neighborhood commercial districts. Initiated in 1980 by the National Trust for Historic Preservation, Main Street provides a framework for communities to address the full range of issues and challenges facing their traditional commercial districts. This four-point framework involves local work in the following areas: Organization, Promotion, Design and Economic Positioning.


creation of a well-run, sustainable non-profit organization that operates the Main Street program locally.


promoting and marketing the Main Street district through special events and festivals, business promotions, and overall image development.


improvement of the downtown’s physical environment through historic preservation, building renovation, façade improvements, public spaces, amenities, and infrastructure.

Economic Positioning

economic development of the Main Street district, including identification of existing and potential market opportunities, business retention, business recruitment, creation or assembly of financial assistance tools, and property development.


The Nevada Main Street Program is designed to provide state-level coordination with the National Main Street Center, Inc., which is a wholly-owned subsidiary of the National Trust for Historic Preservation.
The National Trust for Historic Preservation is a nonprofit organization working to preserve historic places through programs such as the National Main Street Center. Statutory Authority: NRS 231.1524
For questions or additional information, please contact us.

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